AthleisureX - Sportwear Brand Growing Fast

Story of a Sports Uniform Manufacturer and its Journey to Growth

eCommerceMD has successfully helped multiple sports brands launch and grow their businesses. AthleisureX is one of the sports brands that joined us in June this year and has experienced significant growth in its visibility, sales and revenue since then. We at eCommerceMD aim to incorporate our expertise to your vision and create a personalized marketing strategy that matches the brand goals. Get in touch with us for a personalized growth plan and execution built to deliver consistent results.

Mission

Mission

AthleisureX was previously conducting business out of shopify. When that was not working out for the brand and was a barrier to their growth and scalability, the brand looked for opportunities to launch their own eCommerce website and get the business going. AthleisureX joined hands with eCommerceMD. Our primary goal was to design and launch their new website and set it up with all the necessary digital marketing processes along with introducing automation of features through our unrivaled eCommerce Builder for a seamless customer experience.

Action

eCommerceMD was hired as a Business Consultant, Digital Business Strategist, eCommerce Website Developer and a Digital Marketing Vendor. From creating and implementing brand strategy, managing inventory, creating product descriptions and accurate product listings, conducting photoshoots, creating engaging content and optimizing their digital presence to have a top notch user experience to implementing a personalized digital marketing plan and helping AthleisureX rank high on search engines, eCommerceMD did it all.

Action

Slogan

AthelisureX wanted to convey the message through their slogan that they were both a B2B and a B2C business. This was kept in mind when designing the slogan for the brand.

Slogan

AthelisureX wanted to convey the message through their slogan that they were both a B2B and a B2C business. This was kept in mind when designing the slogan for the brand.

Implementation

The implementation plan was divided into 2 phases. Phase 1 targeted the initial launch of athleisureX.com with a hard date of 26th June 2022. Phase 2 consisted of multiple 6 weeks sprint cycles to continually strategize, deliver results and evaluate. At the end of each sprint cycle, our team created a progress report and planned the targets and deliverables for the next sprint cycle based on that.

Phase 1

Phase 1

During Phase 1 of the engagement AthleisureX.com was launched using our eCommerceMD eCommerce Builder. Products were sorted, listed and priced. Compelling graphics were created, styles were selected, engaging and seo optimized website content and product descriptions were written, photoshoot was conducted and the website was launched. 

Phase 2

Phase 2 of the project started with ongoing improvements and consisted of multiple sprint cycles designed to track progress and evaluate results efficiently. Throughout each sprint we kept improving the AthleisureX website to make it more user friendly and provide the customers with a seamless shopping experience. Engaging on page content was created to elevate customer experience and conversion. Along with that we also continued to make progress with digital marketing by implementing our tried and tested SEO Marketing techniques to achieve better ranking on search engines. 

Phase 2
Phase 3

Phase 3

During phase 3 various social media handles were also created for AthleisureX on multiple social platforms to increase engagement, enhance brand visibility and create impressions. During this time we also launch AthleisureX Affiliate Program and Reseller Program to give the brand a boost by converting its customers into its brand ambassadors. The Reseller Program was designed to give the brand a B2B Growth and benefit from collaboration with other non competing brands. 

Results

AthleisureX started to show results in the first 3 months of launching the new website. Engagements and impressions increased. AthleisureX started out with a mission to solely focus on US based clients. AthleisureX was able to sign on some new partners during 2022.

Future

AthleisureX as a brand and eCommerceMD as a vendor have made a great deal of progress in the last few months. We plan to launch social shops for the brand as well as continue to make improvements on the website. AthleisureX has retained eCommerceMD as eCommerce vendor of choice and we look forward to help AthleisureX grow many folds in 2023 and beyond.

Future

Is AthleisureX Similar to Your Brand or the Brand You Wish to Launch?

Get in Touch with our eCommerceMD Experts and get the Best eCommerce Solutions for Your Business

Connect Now