There’s no denying the fact that the ecommerce business is one of the fastest ways to generate a significant profit, as the pandemic of Covid-19 has shown us what ecommerce is capable of. Many entrepreneurs are investing in an ecommerce business but most of them struggle with the marketing aspect. Starting an ecommerce business, whether it be a B2B, B2C, C2C or O2O is not quite difficult but the real challenge is developing a robust marketing strategy. In the world of ecommerce, there is nothing more important than developing a robust digital marketing strategy. Is your ecommerce business affected by [...]

There has been an exponential increase in ecommerce businesses in the last few years. Ecommerce is a new way of doing business and was gaining popularity at a steady pace. However, the pandemic of Covid-19 played a significant role in boosting ecommerce to such heights. Customer behavior has changed a lot in the past two years. The exponential rise in popularity of ecommerce businesses has encouraged many new ecommerce startups and all are looking for new ways to promote their products. There are many ways to promote your products and drive sales but none has proven to be more effective [...]

The pandemic of Covid-19 has changed customer behavior and the way we do business. Therefore, many businesses are looking to find the best ecommerce platform for their startup. The pandemic might have proven to be brutal for the economy but has indeed uplifted the online economy. Many MSMEs are searching for the perfect ecommerce platform to start selling online. Even brick-and-barter stores are adopting ecommerce to work as O2O commerce. There are multiple ecommerce platforms available. However, most startups face the common challenge of selecting the best one for their online store. Luckily, this complete guide will help you in choosing the [...]

Getting organic traffic to your ecommerce website is an essential task, as you can’t expect to draw more customers and sales if your website doesn’t rank on the search engine. In today’s world, the competition has increased significantly with every business giving it their all to outrank all others on search engines. Ecommerce businesses are always developing and experimenting with new strategies to improve Search Engine Optimization but only a few succeed in achieving the top ranks. If you are unable to drive organic traffic to your ecommerce website, the chances of getting more sales to become very slim. Luckily, [...]

Email marketing is a sure way to boost sales and engage with customers but only if it’s done correctly. Otherwise, you are only wasting valuable business resources. Using an effective email marketing platform because it allows a business to drive new customers along with retaining the ones you already have. What Is the Reason for Emails Going to the "Promotions" Tab? Google introduced the “Socials” and “Promotions” tab for Gmail in 2013 and since then their algorithm has been improving. However, as a result of that more and more marketing emails are ending up in the Promotions Tab. Businesses are being frustrated, [...]

Social media has become an integral part of our daily routine, as social media platforms are now used as a place to gather news, connect and share images, posts, or videos with others. However social engineering attacks have made people cautious and the need for understanding and safeguarding from social hacking is an essential one. The threat of social hacking is quite an old one but the recent case of 500 million Facebook users has left people not being able to trust anyone. The personal information of 500 million Facebook users was posted on a low-profile hacking forum. This data consisted of [...]

A large number of retailers are considering to shutter-down their physical shops entirely and selling selected inventory online, using online-to-offline commerce (O2O). The reason for such a change in the mind of retailers is caused due to the pandemic-induced supply chain chaos and the constantly evolving consumer habits. Retailers need to reconsider their business model and think about adopting new strategies and techniques to future-proof their retail operations. Online selling brands have become more popular than ever before, as millennials and Generation Z consumers prefer them over all others. Even though typical store owners are considering shutting down their physical [...]

The digital industry has managed to grow in terms of demand and popularity and because of that, the gap between countries is decreasing. Online marketplaces have made our lives easier, as we can now purchase, stream and connect with people around the globe almost instantly. This might be too good to be true. Therefore, we can expect tax implications on digital platforms in the near future. The implementation of Digital Services Tax (DST) applies to businesses that provide digital services to international customers. It might not be confirmed but if you are someone providing digital solutions to customers from other countries from [...]

Entrepreneurs are always on the hunt for new and effective strategies that would allow their businesses to rise above the competition and grow. When talking about effective marketing strategies influencer marketing comes on top. However, most people are unaware of how they can use this strategy to their advantage. User-Generated Content is one of the most essential core components for an effective digital marketing strategy. So far Artificial Intelligence has touched every area of business and has proven to be helpful in the majority of those areas. Thus using AI can surely maximize the effects of User Generated Content (UGC) marketing. Using [...]

Ecommerce has already risen beyond all expectations and has introduced multiple features that provide convenience and comfort to its users. However, it was seen that there was a drastic change in consumer behavior in the year 2020. Pandemic threw a bolt of lightning at business and to fulfill the need ecommerce was the one to prevail. As there were many game-changing ecommerce trends in 2021, we have assembled a series of several trends that are expected in 2022. So that ecommerce businesses can plan to improve their business. After the pandemic of Covid-19, buyer's behavior changed and 2021 was the year [...]