A New Cyber Theft Group Resurrects Old Tricks to Target Online Merchants
Ecommerce was a promising platform and a new way of doing business that was growing at a steady pace. However, in the past year, it has boomed like any other form of business and with unexpected growth, there come unexpected risks as well. The current risk to ecommerce at the time is a new cyber theft group known as Proxy Phantom. This group is using old tricks to take over customer accounts of all ecommerce businesses. The standard ecommerce platform security doesn’t work well against this group and as per the latest research from the Digital trust and safety firm, it is [...]
Ransomware is Attracted to Security Flaws in the Cloud, According to a New Report.
Along with the rapid growth of organizations, the need for data storage has risen. In the modern age, migrating data to the cloud has increased but so is the risk of ransomware. According to a most recent report, ransomware is attracted to security flaws in the cloud. The current need for companies is to enhance their cloud security to an extent where the chances of ransomware attacks gradually decrease. However, before we dig deep into the report and elaborate on the findings. It's best to know a bit about ransomware. What is Ransomware? Ransomware can be best defined as damaging [...]
How Can Social Commerce Be Used to Boost Customer Loyalty Programs?
It’s no secret that social media platforms are where people spend the majority of their time. Social media is not just a platform where people can find amusement, people with the same interests, or get updated with the upcoming trends. Instead, social media has made our lives easier and more convenient. Nearly all of the social media platforms have made the feature of online shopping available so that people no longer would have to face any trouble finding their required products. Social commerce isn’t just a fancy marketing word, as it facilitates and connects with people at every stage of the customer [...]
Shopper’s Expectations of Top-Notch Customer Service Cause E-Commerce Bounce Rate
Ecommerce has become the new and improved way of doing business. More and more people are drawn towards ecommerce because it offers a safe, convenient and easy way of shopping. Having an ecommerce store isn’t just a business for carrying out virtual business but business owners who have physical stores have also contributed to the ecommerce market. In the struggle to generate the most revenue and awareness, businesses are required to have a unique set of facilities that attract their customers. However, offering unique and attractive facilities won’t necessarily improve your ecommerce business, as shoppers carry more expectations, especially in [...]
Composable Commerce: Ensuring That You Staying Ahead Of the Curve
In today's modern world, technology is advancing at an accelerated pace that eliminates all dependency and the traditional vendor marketplace. Composable commerce is a practical approach that allows businesses to continuously optimize their customer experiences, ensuring that their brand value keeps increasing. However, it would be best to know what composable commerce is? before getting to know more about it. Composable commerce is undoubtedly a great way to stay ahead of the curve and increase work efficiency when it comes to using an ecommerce website builder. What is Composable Commerce? Composable commerce can be simply defined as the development approach for [...]
Malicious Bot Attacks Continue To Wreak Havoc on Retailers
With the prevalence of ecommerce in the last two years, we’re facing a major risk avenue. In the burgeoning retail industry where businesses are prioritizing online sales and e-commerce more than ever now, cybercriminals have a plethora of opportunities presented to them. As bots attacks are rampant in the present times, retailers need to strengthen ecommerce website security through implementing advanced protocols. In this blog, we’ll discuss the types of bots attacks and the recent study on how much businesses spend on eliminating them. This will allow you to gain essential knowledge and detect nefarious activity before major damage occurs. [...]
Types Of eCommerce – Comprehensive Explanation with Examples
eCommerce has come a long way since its arrival decades back, and no one thought it’ll take over a big part of the conventional trade and retail businesses. It has changed the way we used to shop, redefined business models, and set forward countless success stories. In the present day, ecommerce is booming and expected to grow in multiple folds in years to come. Experts predict by the end of the ongoing year; eCommerce sales will make up 14% of the total purchases in the US. As we’re witnessing the undeniable impact of eCommerce in multiple business paradigms, no wonder [...]
Top sales Leads & Tools
Working in online sales is not easy as the job role comes with crucial responsibilities and targets to meet. Being a salesperson, it’s crucial to have the right tools that simplify your workflow and help you meet your performance goals. Amid myriad software and apps, there exist online tools that simplify your processes and lead you to more opportunities. This blog is packed with useful information about the sales cycle and tools that will make your job easier for you. We’ll discuss the sales life cycles and break down its significant elements to enhance our learning. In addition, you’ll get [...]
Follow These 10 Steps to Improve Your Email Marketing
Amid myriad techniques and channels, email marketing is one of the most effective ways to reach out to your prospects and customers. Businesses use them to draw the attention of the targeted audiences, take a follow-up, and gain a maximum number of leads. Your company might have a decent email marketing strategy that works just fine - that’s cool! But what if I tell you it can be a lot better? Such as you can gain leads while you’re asleep and make customers keep coming back to you no matter what. Of course, you would want to know all the [...]
Why my eCommerce Store Is Not Growing?
Having an ecommerce store is a smart way to build your passive income, grow your business online and uncover many incredible opportunities. It liberates you from the neverending hustles of managing brick and mortar stores and brings you many growth options. With the major shift towards the online shopping culture, many people and businesses started their ecommerce stores and managed to grow it in multiple folds. However, it is a fact that many ecommerce businesses are still struggling to claim their share of revenue in the market. If you’re also one of the struggling ecommerce businesses, let me clarify [...]
SMS Marketing – Mandatory Agenda for Your 2021 Marketing Strategy
Fast-paced digitization, novel powerful tools, and the latest updates are bringing changes in the marketing channels - and with these, SMS marketing is changing too. With its ever-increasing popularity, text message marketing is here to stay and will be one of the dominant marketing tools in the future as well. On an average, American adult spends more than three hours per day on a smartphone. Our inboxes remain filled with unread emails, but we do check our messages every day and immediately. So wouldn’t it be wiser to market to your customers where they’re present most of the time - [...]
Steering Your Business Through The Storm
The recession brings a series of consequences and endless challenges to deal with. The downturn causes major ripples in the stability of the business sector and creates an impact that is irreversible. According to the survey conducted by the National Association for Business Economics (NABE), over 90% of the members believed that the US economy is headed for a recession. The scope will be major and it’ll last many decades. The economic collapse is predicted to bring the financial crisis to many revenue-generating big and small businesses. As a business owner, it’s your crucial job to be ready to deal [...]
