How Can Social Commerce Be Used to Boost Customer Loyalty Programs?
It’s no secret that social media platforms are where people spend the majority of their time. Social media is not just a platform where people can find amusement, people with the same interests, or get updated with the upcoming trends. Instead, social media has made our lives easier and more convenient. Nearly all of the social media platforms have made the feature of online shopping available so that people no longer would have to face any trouble finding their required products. Social commerce isn’t just a fancy marketing word, as it facilitates and connects with people at every stage of the customer [...]
Composable Commerce: Ensuring That You Staying Ahead Of the Curve
In today's modern world, technology is advancing at an accelerated pace that eliminates all dependency and the traditional vendor marketplace. Composable commerce is a practical approach that allows businesses to continuously optimize their customer experiences, ensuring that their brand value keeps increasing. However, it would be best to know what composable commerce is? before getting to know more about it. Composable commerce is undoubtedly a great way to stay ahead of the curve and increase work efficiency when it comes to using an ecommerce website builder. What is Composable Commerce? Composable commerce can be simply defined as the development approach for [...]
Malicious Bot Attacks Continue To Wreak Havoc on Retailers
With the prevalence of ecommerce in the last two years, we’re facing a major risk avenue. In the burgeoning retail industry where businesses are prioritizing online sales and e-commerce more than ever now, cybercriminals have a plethora of opportunities presented to them. As bots attacks are rampant in the present times, retailers need to strengthen ecommerce website security through implementing advanced protocols. In this blog, we’ll discuss the types of bots attacks and the recent study on how much businesses spend on eliminating them. This will allow you to gain essential knowledge and detect nefarious activity before major damage occurs. [...]
Types Of eCommerce – Comprehensive Explanation with Examples
eCommerce has come a long way since its arrival decades back, and no one thought it’ll take over a big part of the conventional trade and retail businesses. It has changed the way we used to shop, redefined business models, and set forward countless success stories. In the present day, ecommerce is booming and expected to grow in multiple folds in years to come. Experts predict by the end of the ongoing year; eCommerce sales will make up 14% of the total purchases in the US. As we’re witnessing the undeniable impact of eCommerce in multiple business paradigms, no wonder [...]
Top sales Leads & Tools
Working in online sales is not easy as the job role comes with crucial responsibilities and targets to meet. Being a salesperson, it’s crucial to have the right tools that simplify your workflow and help you meet your performance goals. Amid myriad software and apps, there exist online tools that simplify your processes and lead you to more opportunities. This blog is packed with useful information about the sales cycle and tools that will make your job easier for you. We’ll discuss the sales life cycles and break down its significant elements to enhance our learning. In addition, you’ll get [...]
Follow These 10 Steps to Improve Your Email Marketing
Amid myriad techniques and channels, email marketing is one of the most effective ways to reach out to your prospects and customers. Businesses use them to draw the attention of the targeted audiences, take a follow-up, and gain a maximum number of leads. Your company might have a decent email marketing strategy that works just fine - that’s cool! But what if I tell you it can be a lot better? Such as you can gain leads while you’re asleep and make customers keep coming back to you no matter what. Of course, you would want to know all the [...]
Why my eCommerce Store Is Not Growing?
Having an ecommerce store is a smart way to build your passive income, grow your business online and uncover many incredible opportunities. It liberates you from the neverending hustles of managing brick and mortar stores and brings you many growth options. With the major shift towards the online shopping culture, many people and businesses started their ecommerce stores and managed to grow it in multiple folds. However, it is a fact that many ecommerce businesses are still struggling to claim their share of revenue in the market. If you’re also one of the struggling ecommerce businesses, let me clarify [...]
SMS Marketing – Mandatory Agenda for Your 2021 Marketing Strategy
Fast-paced digitization, novel powerful tools, and the latest updates are bringing changes in the marketing channels - and with these, SMS marketing is changing too. With its ever-increasing popularity, text message marketing is here to stay and will be one of the dominant marketing tools in the future as well. On an average, American adult spends more than three hours per day on a smartphone. Our inboxes remain filled with unread emails, but we do check our messages every day and immediately. So wouldn’t it be wiser to market to your customers where they’re present most of the time - [...]
Steering Your Business Through The Storm
The recession brings a series of consequences and endless challenges to deal with. The downturn causes major ripples in the stability of the business sector and creates an impact that is irreversible. According to the survey conducted by the National Association for Business Economics (NABE), over 90% of the members believed that the US economy is headed for a recession. The scope will be major and it’ll last many decades. The economic collapse is predicted to bring the financial crisis to many revenue-generating big and small businesses. As a business owner, it’s your crucial job to be ready to deal [...]
Post Pandemic Success Guide for Small Business
The pandemic has changed the world forever, and it has greatly reminded us that we all are interdependent on each other. We all saw the inevitable impact, as it affected every region, institution, domestic lives, and whatnot. Speaking of which, the global business industry also went through a massive shift, as countless businesses experienced unrecoverable losses and had to shut down. Particularly small businesses around the world experienced tough times as well, they had to shut down their segments, reduce scale and scope operations in order to survive. As we’re living in the post-pandemic times now, being a business [...]
SMS Marketing – How and Why It Is the Most
Effective Marketing Tool at This Time
Transformation, techniques, and tools, everything is digital and agile in the present times. Technology has changed the way things are done in business and marketing, providing smart solutions to the old problems in the relevant paradigms. Today, businesses seek modern marketing solutions that help them grow in a short period of time. One of the elemental methods to promote your business is SMS marketing. Based on the instant texting model, it allows you to target your ideal audience, garner accurate responses, and get the word out about the exciting new launches, latest updates, recent developments about your company and [...]
One Man Marketing Myth
In today’s competitive business environment, there are companies that believe in ‘One Man Marketing’ and assign multiple responsibilities to their single employee; let me tell you, the myth is not only wrong but dangerously wrong here. A person cannot wear many hats, be a different individual and pull off many jobs the way you want. Of course, it’d be absurd to think that your content writer can be a good photographer, or Google Analytics Specialist can pull off the job of creating some next-level graphics. The ongoing practice leaves companies in productivity paralysis and creates periodical panics at each department. [...]
