There are not many online marketplaces that can claim they have reached almost 175 million active buyers around the globe. However, this is the number that eBay reached around the first quarter of 2020. Moreover, there are numerous sellers on eBay, and reaching even a fraction of this number would be a huge success for any seller.

Setting up an eBay store is quite a simple task but getting more sales is the actual challenge and this is where marketplace management comes into play. If you wish to increase the number of your sales, it is essential to understand what promotes the store to be on top. To do so it would help to learn how the eBay search engine operates.

There may not be a clear shortcut to becoming one of the top sellers on eBay overnight but there are some essential hacks that can make climbing to the top easier for eBay sellers. Here are some of the tips that can help you become a top seller on eBay in 2021.

Keeping the Listing Fresh:

EBay’s search engine has an algorithm quite similar to Google’s, as it favors the most relevant products. It also favors sellers that offer new products on an ongoing basis. Listing new products every day is a sure way to increase your sales.

For days when you think that you won’t be able to take time for listing new products, you always have the option of using the scheduling feature. However, it can be difficult to list new products every day. Therefore, you can find any current listings that you have prepared before time and can be used later. You can slightly tweak them by changing the title and description because the main priority is to create new content as often as possible.

Use eBay Promoted Listings:

eBay promoted listings are an easy way to increase your sales, as it allows sellers to target relevant shoppers. EBay’s promoted listings receive at least 35% more vies than organic searches.

The cost for promoted listings is appealing to most sellers, as it doesn’t work as the upfront Pay-Per-Click (PPC). Instead, a specific percentage is charged by eBay on the resulting sale. However, the costs vary from category to category for the item you’ve sold. It is a significant way to monetize your listings.

Target Relevant Keywords:

Shoppers use specific keywords to find products and you can also think of keywords that they might use to target the categories and products you are offering. This way you would be able to use common searches related to your products.

Once you have collected enough relevant keywords, you can use them in meta tags, custom categories, page titles, image alt tags, and more. Nevertheless, it is essential to avoid using keywords and description that is irrelevant to your products (keyword spamming), as it violates the policy of eBay.

Free and Fast Shipping:

One of the best ways for effective marketplace management is achieved by providing your customers with free and fast shipping, whenever possible. You can set up a standard for free shipping by deciding on the price of the order.

Most customers buy from sellers that offer speedy delivery, as people wish to receive their items as soon as possible. This creates a better relationship with customers and increases the number of sales from your store.

Reduce Negative Reviews:

User-Generated Content is one of the huge assets to your store, as most people prefer reviews and ratings from other shoppers rather than the content from the seller. Even though a good five-star rating is a huge plus for your store but even a single negative review can cause damage to your store’s reputation.

No matter how great your marketplace management is but still there can be a few occasions that leave shoppers with a bad experience. For instance, late shipping, buyer receiving the wrong or damaged item. Anyhow, there’s no need for you to panic because you have the option of removing the review or requesting a new one.

It’s essential to solve the problem that caused the negative feedback in the first place, so it might never take place in the near future. Reducing negative reviews allows your shoppers to gain confidence when buying from you. Hence, increasing sales significantly.

Offer a Generous Return Policy:

Most buyers prefer buying from sellers that offer a generous return policy, as it makes them more confident to make the purchase. A strict return policy might be a risky decision to make for most customers. Buyers tend to shop more randomly from such sellers that offer an extended return policy rather than the ones who do not.

A generous return policy also allows you to get a preference from eBay itself, as eBay prioritizes sellers who offer a return policy over 30 days. If you want a better chance of becoming a top seller on eBay, it would be best to have a 60 days return policy, as it might not affect the number of returns as much but will surely build trust among your buyers and increase the number of sales.

Bottom Line:

Becoming one of the top sellers on eBay is quite a challenging task, as it might take considerable time and effort to reach that stage. This is why the tips mentioned earlier will allow you to reach the leader faster and improve your sales. Once you make it on the top seller’s list on eBay, the benefits will be promising.