Visuals speak louder than words, so imagine what can a video do for your business. Explainer videos services offer you the ability to describe your business clearly so that everyone can understand. The first thing that pops into your mind when you hear an explainer video, is that a video that explains. Even though it is true but there is so much more to it than you think.

An explainer video is more than what you think, as it’s an entire world of digital marketing that plays a crucial role in getting your brand noticed. Explainer videos are not just popular because they have different colors and are attractive, rather they portray the message of your business better than you ever could. All organizations and brands that struggle to get more leads and sales understand the value ND importance of explainer videos.

Video content is the priority for most people, as almost 54% of people prefer it over other forms of content. In this ultimate guide, we will explain the importance of explainer videos for your business and everything there is to know about it.

How Many Types of Explainer Videos Are There?

Let’s begin with some basics, as the first thing that you need to know about an explainer video is its type. Most people think that there is only one type of explainer video and that is an animated one, but they are mistaken. There are six types of explainer videos in total and each carries a unique purpose. Here are all the types of explainer videos.

1. 2D Animation:

This is an omen of the type of explainer video that you would have seen a lot and probably one that you are familiar with. This type of animation allows the creator to showcase creativity making the video as engaging and simple as possible. This involves the use of 2D animated characters that can be used to paint any picture and give a clear idea of your business or product to the audience.

2. Whiteboard Animation:

Whitebeard animations are a great way to explain with a limited budget. This allows the user to stay engaged in your video and the real creativity is how the drawing progresses. It involves a type of sketching scenario that progresses the drawing in such a way that the user can easily understand.

The best way to utilize a whiteboard animation is using it for explain complicated concepts that can be difficult to understand for the viewer. Whiteboard animation is simple and easy to understand because it builds the content little by little rather than dumping all the content at once on the viewer.

3. Motion Graphics:

This is a type of creating graphics that are mostly used to explain things that have a complex nature. It provides a simpler and clear idea of what the concept is to the viewer. Motion graphics are quite similar to 2D animation but except the still images. It is a great way of illustrating your message properly.

4. Kinetic Typography:

One of the most entertaining types of an explainer video is a kinetic typography video, as it hooks the viewer and conveys all the important information. A kinetic typography explainer video is probably the best way to explain anything but if it is executed flawlessly by the creator.

This type of explainer video is best for startups and small businesses, as it is light on the pocket and simple enough to explain the nature of your product or business, no matter how much complicated it is. Anyways, even though it is a simple form of video but it is highly engaging, and stopping it mid-way can be a challenging task for a viewer.

This type of video only works for conveying a message and not for the demonstration of a product or service. Keep in mind that the explainer videos services you choose are nothing less than the best because you cannot afford to get an explainer video that isn’t up-to-the-mark.

5. Cutout Animation:

Cutout animations use cutout illustrations to convey the message, making the video fun, unique, and easy to understand. It is a way of creating a simple video that explains your brand/product or business very well and it also saves cost.

6. Live-Action Videos:

This is a type of video that showcases the human side to explain the video. It is a way of bringing a graceful picture to portray a message. These images are known for being the premium type of explainer videos that explain with the help of live visuals that show emotions and feeling at the same time. Such explainer videos can prove to be a bit hefty for your pocket

How Explainer Videos Help Your Business?

In the world of digital marketing, it is important to stay updated with the current trends, marketing strategies, and new methods. Now in the year 2022, we understand that explainer videos are a great way to build a brand identity and market products or services. According to some studies, almost 87% of the b=businesses had invested in an explainer video a year ago. So it’s a matter of choice if you wish to remain in the bottom 13% or less who don’t value explainer videos.

Most of the audience that you target feels comfortable watching a video instead of reading long content. An explainer video creates user engagement unlike any other and generates a clear idea of the message. The viewer spends less time understanding and understanding than usual. Have you ever wondered why kids find it easier to learn from YouTube, rather than books? The simple answer is that it is convenient and consumes less effort. So an explainer video is a convenient way for your audience to learn about your brand or products that you offer.

Another reason why an explainer video is helpful for your business is because of the simplicity it carries. No matter how complex the concept of your business or service may be, an explainer wide created flawlessly can convey the right message.

How to Find the Right Explainer Video Company?

The cost of the explainer video depends on the company you choose to create the video. It also depends upon the type, duration, and other additional aspects. Everything depends upon the quality of the video that you want and what you need to add to it. An explainer video can be best defined as the representation for your brand. So it would be best to invest wisely when creating an explainer video.

Many factors need to be considered before you go ahead and decide on a company for creating an explainer video. Otherwise, you might not get an explainer video that is worth the money and efforts you are spending. Following are some of the things that you need to consider before choosing the right explainer video company.

1. Portfolio:

The first thing that you need to consider before deciding on a company that provides the best explainer video services. The portfolio gives a clear idea of what the company is capable of and what is their work quality. It can be difficult to measure the quality of a company’s work just by seeing their portfolio but when it comes to the overall overview, you can get some essential knowledge. You can have kept better know-how on what kind of work does a company does by taking a look over their portfolio, you can judge better.

2. Feedback:

The feedback is a valuable input that you can use to make a better decision. It allows you to judge a company’s work by the number of its satisfied customers and what they have to say. Customer feedback is mostly unbiased and provides the actual state of the company. You will surely get more pointers of the features and lacking a company.

Make sure that the company you choose has good ratings, great reviews, and overall positive feedback from its clients and customers. This way you can gauge the reliability of the company and analyze its reputation.

3. Budget:

Deciding the budget is by far one of the most important aspects of making a great decision of which company to choose. You might get a company that provides an exceptional explainer video from one company for $3000. At the same time, another company might provide it for $10,000. So it is important to assess the budget that you have first.

If you don’t get a rough idea of what the cost will be, it might get you in trouble when the time to pay for it arrives. You also need to make sure that all the things you need in your explainer video are described clearly so that there are no additional payments involved.

Bottom Line:

explainer videos are he part of marketing that most people tend to overlook. A clearly defined explainer video is the mere representation of what your brand is and what it holds. It is also a great and efficient way to get your brand or business noticed, as the majority population prefers video content offer other forms.

It can be difficult to find a place that helps you create a compelling and attractive explainer video for your brand at a reasonable price. This is where ecommerceMD comes in, as the ecommerce platform that holds no bounds when it comes to customization and digital marketing services.