In the massive world of social media, having a robust LinkedIn marketing strategy is essential to increase quality leads, as it is a reliable source for most of your audience. According to a recent study, around 79% of marketers consider LinkedIn to be a marketing prospect that brings more quality leads than any other social media platform.

According to B2B markets, almost 80% of their leads are driven from LinkedIn. So if you have experienced similar results for your eCommerce business, there is a chance that you might not be using LinkedIn to its full potential. It is one of the best lead generation platforms that hold the link between businesses and the professional world.

Starting your business page on LinkedIn isn’t enough to get you quality leads and sales because you would still need to follow the right strategy to leverage leads. Otherwise, you would just end up spending valuable time, money, and effort and not get the results you desire. Fortunately for you, in this article, we have managed to collect some of the top ways to get more leads from LinkedIn.

Here are some steps that will help you stand out from the competition and up your LinkedIn game.

Optimizing Your LinkedIn Business Page:

This may not seem like too much important of a step but the first thing would be to have an updated LinkedIn business page. Most people overlook this important step and leave a few spots behind, such business pages are not likely to be easily searched and come up on top of the views. Marketers who have updated business pages and leave nothing on chance have a 30% ratio of getting viewed easily by more visitors rather than those who don’t.

Make sure that you optimize your business page according to the audience you wish to target. The best way to do so is by adding a compelling yet concise summary stating the introduction of your business. Keep in mind that you need to add the purpose of your brand and what you offer. This way the chances of people approaching your brand through LinkedIn will increase exponentially.

Build Your Network:

Once you are done with the completion and optimization of your business page, now it’s time to build a network. Most marketers don’t put much thought into this step and carry on their marketing activities without it. If you are looking for a strong LinkedIn marketing strategy, it is crucial to join relevant groups and approach people to build a network.

It is also important to move with consistency because if you are aggressively joining groups, it might not be as relevant. The best approach is to join a limited number of groups daily so that you can move at a steady pace. Another tip for building a strong network is to make sure that the groups you join are relevant to your niche. Otherwise, posting on groups that are irrelevant to your niche will be a waste of your time and will decrease credibility.

Share with Consistency:

One of the most essentials tasks for any marketer is to share content. LinkedIn is a social media platform where informative content is highly recommended and because of the reason that it serves an immense volume of professionals, you can find readers easily. People will read your posts and react to them. So make sure that your posts are ethical, professional, attractive, informative, and relevant to your business.

We have established that posting on LinkedIn is a vital requirement for getting more leads but the question for marketers is, what to post. The right answer to that is everything relevant, as it could be publishing articles, posting content, and visuals that can get the attention of your target audience faster.

Get LinkedIn Premium:

Most people don’t agree that they get significant benefits from using a premium account on LinkedIn but that isn’t true. The algorithm on which LinkedIn works is best when you go premium, as you get a wide range of features and options to optimize your searches and focus easily on your targeted audience. You can narrow down your niche with the help of focusing on just your targeted audience.

Using a LinkedIn premium account is a great way for marketers to get quality leads and increase conversion rates by targeting an interested audience. This way you can target potential buyers to your page and the chances of making a sale gradually increase. A premium account also offers credibility and reliability unlike any other.

Extensive Competitor Research:

One of the most important things that you need to consider to create a robust LinkedIn marketing strategy is closely observing your competitors. Extensive research on your competitors is required for getting the most out of your LinkedIn strategy because this way you can improve what others are doing and get better results.

You also need to remember that the strategy you follow shouldn’t be the same, as there must be some innovation and creativity from your end. The recipe for generating more leads on LinkedIn is researching and getting enough knowledge to implement those strategies.

Conclusive Thoughts:

Amongst all the social media platforms, LinkedIn is one of the most reputable ones that aid a professional audience. According to the statistics, a strong LinkedIn strategy can drive leads to your brand more than you expect. The above-mentioned steps will allow you to get the most out of your LinkedIn for your business.

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