Entrepreneurs are always on the hunt for new and effective strategies that would allow their businesses to rise above the competition and grow. When talking about effective marketing strategies influencer marketing comes on top. However, most people are unaware of how they can use this strategy to their advantage.
User-Generated Content is one of the most essential core components for an effective digital marketing strategy. So far Artificial Intelligence has touched every area of business and has proven to be helpful in the majority of those areas. Thus using AI can surely maximize the effects of User Generated Content (UGC) marketing.
Using AI and UGC together will increase the accuracy rate and speed, as marketers would have no trouble in locating quality visual content very quickly from a massive range of creators to be distributed where the impact would be maximum.
In this article, we will be talking about how influencer marketing with UGC and AI is the perfect recipe for brand growth. It also allows marketers to organically engage with your brand, build a good brand reputation and get the best Return on Investment (ROI).
Why is User Generated Content Important?
User-Generated Content is social proof of how your customers feel about you and is the most powerful form of feedback, as it shows what your customers think. UGC can also be termed as a better form of word-to-mouth. It is essential, especially for the current era where more and more people have a voice on social media platforms and consider each other’s words significant over the brand’s word.
A properly utilized UGC can not only be resourceful in improving your marketing and leveraging brand trust with consumers who are already satisfied with your brand and express it on social platforms. UGC can also offer insights as a form of market research.
Potential customers are tired of promotional content and are somewhat irritated by it. Instead, they respond better to customer reviews and the opinion of others. Many studies have shown that most users trust user testimonials over online advertisements and promotional campaigns.
We are no longer living in an era where a thoughtful and perfectly placed advertisement was enough to influence buying behavior, as trust and credibility have become the deciding factors. Modern customers now demand social proof of other users in the form of star ratings, reviews, open discussions about the brand, and VISUAL CONTENT.
According to the statistics, advertisements that offer any form of UGC have a click-through rate of 4 clicks more than branded content that does not contain any form of UGC in their advertisement.
Brands that do not include UGC seem to have negative or hidden content regarding their product or services. However, brands should include the option of being involved in the UGC, as they should be able to have a say in the conversation, if not being able to control it.
UGC is a way to let your customers market for your brand, as by giving the right of letting others know how they feel about your brand not only are you strengthening the bond between your customers but you are also building trust for new customers.
How Can UGC and AI Work Effectively for Influencer Marketing?
Using an AI can not only save time and effort but can also increase the effects of UGC. AI allows your brand to display and obtain more and better converting UGC at scale throughout the buyer journey.
The right AI can automate and guide choices that can be applied to UGC, similar to AI being applied to other businesses. The majority of the marketing teams have adopted AI, as it offers remote collaborating tools that offer essential features such as sharing files, assigning work, assigning deadlines, and communicating with remote teams.
AI can be very helpful, especially when categorizing a high volume of content according to relevancy. Targeting a specific audience with personalized content and capturing reliable visual content can do wonders for your business in terms of business growth and integrity.
How to Apply AI for UGC?
There are multiple ways of applying AI to UGC and one of the effective ones is to use machine learning, as it is capable of analyzing millions of posts in order to provide the most relevant and quality score. It also helps in identifying which post is best suited to play a key role in the decision-making process for customers to buy or not.
Another way of applying AI to UGC is on sorting and sourcing frequently asked questions through social listening. After gathering relevant questions, brands are left with two choices, either they can either list the FAQs or they can incorporate the answers in their first interaction with a potential customer.
Brands can also use AI to send customers who have already made a purchase by sending them an email or a message to provide feedback on the product or service that they bought. This feedback will not only highlight the flaws of your business (if any) but will also encourage more customers to make purchases.
You can use UGC along with AI to learn about new uses or demands of your products as it is a cost-effective way of identifying new marketing tactics. Even though you can easily get your marketing team to come up with new uses and demand for the product but you would be missing out on the aspects that can only come from your customers.
Conclusion:
Influencer marketing is an important part of every business, not only because it drives leads but also because it is an excellent way to build a strong brand identity in the eyes of your customers. However, combining User Generated Content with Artificial Intelligence can help you maximize your business growth.
