Do you know which corporation giant is second to Google when it comes to advertising? Microsoft Bing. From incorporating advanced features to launching powerful tools, Microsoft Advertising is at the top of its game. Moreover, the giant advertising corp. is continuously looking for ways to facilitate its advertisers and retail partners. Lately, Microsoft Bing is giving the major opportunity to all ecommerce store owners and marketers to reach more shoppers and make more sales. How? Keep reading to find out!
Microsoft has introduced a major update of Product Listings in its Bing Shopping Tab. This feature will allow advertisers and retailers to showcase their range of products, and that too without any cost. So it is a free product listing to be exact! They officially stated that they are excited to announce the launch of free product listings on the Bing Shopping Tab in the USA, and soon this feature will also be available in the United Kingdom, Australia, Canada, France, and Germany.
A similar initiative was taken by Google a few months back – they allowed free listing in the Google Shopping Tab – and Microsoft followed the suit. They took time to study the impact of this feature and decided to replicate the act to provide a similar edge to their users and store owners.
It must be noted that product listings are currently available only for those who have a Microsoft Merchant Center Store with approved offers.
Free Product Listings = Free Traffic = Profits
Free product listings will allow merchants to showcase their inventory in front of a large audience. While in a bigger perspective, the broadest range of products will enable Bing to attract more shoppers to its platform; as it’ll provide shoppers with more choices in things they are looking for. Think it this way, by opting for a free product listing, you’re tapping into a huge audience and it will allow you to generate additional profits off of this feature.
How Does It Work?
Well no rocket science here, if you already have the Microsoft Merchant Center Store, no particular action is required from your end. You automatically opt for a free product listing; your all products in Microsoft Merchant Center will come into this offering. You are only required to submit detailed product feeds as a data source for these organic listings. And one can simply opt-out of this feature from the settings page if they are not interested to have this feature.
And it’s not an issue if you’re not selling on Bing yet. Just start out with setting up your Microsoft advertising account and merchant center, and once your store is approved, you can start submitting your product feed.
Make The Most Out Of It!
All reporting data for the product listing will be available in Microsoft Merchant Center for you to check. Now this provides the transparency for you to track the performance of this feature from all aspects.
Please take note, that for getting the most out of this free product listing, it is highly recommended that you provide a rich product feed for your entire inventory. Remember, a rich data source is your way to fuel the ultimate results of this new feature. In addition to that, please make sure all your products shown in the listing are following the Microsoft Advertising Policies and product Ad policies. Take care all your products are meeting the product specification requirements.
Our key takeaway is that Microsoft has made it far easier to get started with Free Product Listings – as compared to Google – providing a pivotal experience to all the retailers and advertisers. Free product listings will enable advertisers to capture a major chunk of the total click share. There’s no way why eligible retailers, marketers, and advertisers should be not be missing out on this feature if they want to generate more profits and gain new traffic.
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