In today’s competitive business environment, there are companies that believe in ‘One Man Marketing’ and assign multiple responsibilities to their single employee; let me tell you, the myth is not only wrong but dangerously wrong here.

A person cannot wear many hats, be a different individual and pull off many jobs the way you want. Of course, it’d be absurd to think that your content writer can be a good photographer, or Google Analytics Specialist can pull off the job of creating some next-level graphics. The ongoing practice leaves companies in productivity paralysis and creates periodical panics at each department.

To reach your business goals, you must assign fitting job roles to the people who can actually execute them. Professionals who honed their skills, know their craft and technical abilities can bring something to the table and help uplift your brand in a real setting. Keep on reading to know about the different mandatory job roles your business needs.

Product Manager

This job role involves identifying long-term and short-term business objectives and executing product planning product marketing. A product manager addresses the market needs, creates a product vision from the scratch, and leads all development stages from every stage.

They have a strong sense of why their product matters, what value it adds up to the consumer’s lives, what transformation it brings and there’s more to it, and what will be the future aspect of the product, etc. The person connects business strategy, design knowledge, and the current customer needs to reach the targetted goals. In addition,  the person must have outstanding communication skills, creativity and must think outside of the box. They’re responsible to keep all the team members – in-house and remote – updated and informed about the current statuses and future assignments.

Creative Director
( User Interface & User Experience, UI & UX)

In brand recognition and promotion, creative directors play a huge role. Think for a moment, from logo, your website outlook, ecommerce storefront, your customers will be drawn to what meets their eyes. It goes without saying that the look, feel, and whole aesthetics of your brand or company matter a lot.

Creative Directors take care of UI and work for the overall design and feel of the digital product, which mainly involves the color, themes, button, all the shapes – geometry and all of it. In addition, they also put expertise into UX design that deals with the entire spectrum of the user experience. It’s their responsibility to elevate the usability of a website, app, landing page so a user can navigate conveniently without facing any obstructions. All your digital assets need to be aesthetically pleasing and functional at the same time, yet the creative directors work for it.

They manage and take care of all the creative aspects of your brands. They oversee and lead the design team to deliver the assets, meet deadlines, launch advertising campaigns, and always seek ways to elevate the visual representation of your brand.

Programmer

To create your brand website, you need a programmer with the right combination of skills and knowledge. Programmers are adept individuals that make you go noticed in the digital space and create strong engaging experiences. They are responsible for building the perfect look and absolute functionality of your website and watch over all the technical elements and design features as well. There are front-end and back-end developers with a different set of languages they’re experts in. In companies, they mostly work within IT departments, but there are plenty of freelance programmers out there who deliver exceptional products.

Graphics designer

A light website won’t do justice to your business in today’s highly competitive environment. Apart from your website presence, you’ll need a constant supply of digital assets that include images, banners, display ads, text posts, and more to enhance your digital footprint.

For this job role, you’ll need to hire a graphic designer. They’re creative professionals that design catchy and interesting visuals through the use of software or by hand. They combine text, colors, and themes to communicate your brand message to the audience and captivate their attention. They’re assigned to create and design layout, production mockups, banners, motion design, and more for the advertising campaigns, websites, and all the promotional stuff.

An incredible graphic designing community is present on freelance platforms, like Upwork, Fever, Behance, that provide quality work and can be hired conveniently.

Photographer

To display product images on your website or online store, you need photographs to be taken in professional settings by a photographer.

Professional photographers have the knack for capturing perfect stills with the digital camera and using other gears. It is true that you can choose a photographer to work with as there are many present in the freelance capacity, but it must be noted that some photographers work in specific segments of the industry. Some only perform corporate photoshoots – which means they take photographs that appear on the business websites, while others do photoshoots for promotional materials.

Hiring a freelance photographer is comparatively easier now, you just need to go and look it up on Google. It will take no and you’ll end up hiring one without breaking the bank.

Copywriting

Copywriting is the heart of content marketing. Brands across the world are known for their logo taglines, selling copies, and catchphrases.

From ad copy, brand slogans to all the promotional text that go into your business marketing, copywriting is a crucial job to carry out. A person needs to be a wordsmith, updated about the latest trends and must have language fluency. Moreover, they must have knowledge about what works and what doesn’t across different platforms when it comes to marketing and advertising.

As the job role comes with a huge responsibility – your brand representation – you must hire the person with the apt knowledge and the proven work experience. In addition, a person must have a deep understanding of your business niche and your targetted audience, as only then can create convincing content that sells. You must pick the copywriter that matches your business process and ethics.

Paid Marketing
( Google, Bing, Facebook, Instagram, and more )

Paid marketing is one of the fastest channels to let your ideal audience know about your customers. It allows you to purchase advertising that is targeted towards your customers and help them find you instead of just waiting to be discovered.

Paid marketing specialists oversee and manage paid marketing campaigns on various platforms – such as Google, Bing, Facebook, Instagram, LinkedIn, and more. They handle marketing budgets, forecast results, content distribution, and placement networks. Their expertise and work have high demand across both B2B and B2C businesses

Search Engine Optimization

Want your website to have large traffic and a better page rank in the search engine result pages?  You need to hire an SEO specialist.

These professionals help your website reach the audience organically. They implement changes to your website so that it is optimized for search engines and constantly review and analyze the site’s performance so that it ranks higher on the search engine result pages. The main goal is to improve the online traffic by incorporating the ideal keywords and keywords topics into the content. But it should be taken a note that the job is really challenging as the Google trends, algorithms and guidelines are always changing; so the specialist always has to be on ball to keep themselves updated and work accordingly.

Social Media Marketing (SMM)

It goes without saying that you can’t hit it big in the present day without prioritizing your social media strategy. With millions of your potential customers present online, it is the elemental marketing tool for all businesses and brands, and you need a social media marketing expert to do the job for you.

The job role of SMM specialist comes with a huge responsibility; they create a buzz about your project on all socials, bring massive engagement through fascinating content and build a loyal community dedicated to your brand on all platforms. Their day-to-day tasks revolve around posting images, texts, videos, ads, and other content that drive more sales and draw more audience towards your brand. In addition, there’s always a need to align your social media marketing along with the latest trends and updates, as they keep changing over time. So the person you hire must be a quick learner and adapt to the novel happenings in the realm of social media marketing.

Community Manager

Your community manager represents your company on multiple platforms. They oversee and manage communications in every paradigm, and also deals with PR, content creation, social media, events, and more. They’re always on the run as they create communication strategies, respond to customers, track and monitor online reviews, and there’s more on the list. Moreover, they also communicate with internal teams of marketing, PR, communications and liaise with other departments.

Google Analytics Specialist

To understand the visitor behavior, session duration, and bounce rate of your website or the specific landing page, you need to hire a Google Analytics Specialist. They analyze the website’s performance, check user’s journeys, and discover through which channel there’s the largest traffic (social media, paid ads, and emails). Their value-driven data helps to structure all marketing campaigns and creating reports to track goals in all areas.

Event Planner

Events promote your business and increase brand awareness among the general public. A lot goes into planning an event, and only a person with a proven record of successful events can pull off the job. An event planner sets the budget for your event, reaches out to speakers, sponsors, and exhibitors, does all the promotions, and more.

Affiliate manager

They’re responsible for managing all the marketing affiliates of the websites; they recruit competent affiliates, grow your retailer’s network, and track sales from all the affiliate channels. They strengthen your brand’s outreach, improve business relationships and help resolve all affiliate issues.

Sales Staff

Your sales staff help reach your targetted sales goals on all channels. They help you get new clients, retain the old ones, oversee daily and monthly purchases. They also collect feedback about your products that leads towards improvements and new launches.

Legal Advisor

They help you deal with all the legal matters, proceedings and advises you on documents and decisions. Their services help you to resolve and prevent disputes with clients, governments, or any third party involved.

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