Ecommerce has become the new and improved way of doing business. More and more people are drawn towards ecommerce because it offers a safe, convenient and easy way of shopping. Having an ecommerce store isn’t just a business for carrying out virtual business but business owners who have physical stores have also contributed to the ecommerce market.
In the struggle to generate the most revenue and awareness, businesses are required to have a unique set of facilities that attract their customers. However, offering unique and attractive facilities won’t necessarily improve your ecommerce business, as shoppers carry more expectations, especially in the form of top-notch customer service.
Customer service is the most important factor of any ecommerce business and factors such as miscommunication, lack of data or a deaf ear from the side of customer service can be lethal to any ecommerce business. Studies suggest that most of the bounce rate increase because shoppers are unable to find what they are looking for. Thus comes the need for good customer service.
Top-notch customer service can do so much more than just increasing customer satisfaction rate, as it is responsible for improving sales, decreasing bounce rate, and maintaining customer loyalty. Good customer service can be a great asset for an ecommerce business. At the same time, a bad one can prove to be a liability that a business may not be able to withstand.
How to Bring Bounce Rate to a Minimum?
All ecommerce business must bring their bounce rate to a minimum because bounce rate has a negative impact on your business. There are multiple ways to reduce bounce rate and raise your business to better heights. Hence, here are some of the ways to help your business run effectively and reduce bounce rate.
Data-Driven and communicating Customer Service:
Customer service or customer support is an essential department that needs to exist in an ecommerce business, as top-notch customer service can do wonders for your business. The customer service should be data-driven having all the necessary information required to assist shoppers.
Clear and helpful communication can give shoppers a better idea of what they need and what options they have? Once customers are satisfied with their sales or know that they always have someone to help them out, the bounce rate would decrease gradually.
Organizing Products:
One common problem that shoppers encounter is running into a mine of products that they don’t need and not being able to find the ones they are looking for. Overwhelming products are the reason for shoppers abandoning the website without making a purchase.
The solution for this common problem is by arranging the products on an ecommerce site properly and installing a fully functional in-site search bar so that people can find their required products easily.
Improving Site Design:
An unorganized and unattractive site design is the reason for most customers to leave the site. There is a popular term “You buy what you like” that proves an attractive design encourages buyers to proceed with the purchases and decreases bounce rate.
According to a most recent study, it was estimated that a majority of buyers tend to leave the website within the first 10 seconds, judging the site on the basis of its design.
Enhanced Performance:
An unorganized and unattractive site design is the reason for most customers to leave the site. There is a popular term “You buy what you like” that proves an attractive design encourages buyers to proceed with the purchases and decreases bounce rate.
According to a most recent study, it was estimated that a majority of buyers tend to leave the website within the first 10 seconds, judging the site on the basis of its design.
A Mobile-Friendly Site:
Shopping is now convenient and easily accessible for people, to make it more comfortable most individuals use their smartphones to carry purchases. Therefore, the need for making your ecommerce website mobile friendly is an absolute requirement.
Having top-notch customer service isn’t enough to bring awareness and revenue to your business, as now you need a fully functioning mobile-friendly website too. Most ecommerce stores that are not mobile-friendly face a drastic increase in bounce rate and watching the bounce rate increase is not a pleasant sight for any business.
Improving Personalization:
The need for personalization in an ecommerce store is more than it ever was, as it is a way of recommending products that are specially tailored to fit customer requirements. Around 41% of respondents in the US alone said that they prefer recommended products.
Personalizing your ecommerce website is the best way to minimize bounce rate for any website and can bring better awareness and revenue to the business.
Conclusive Thoughts:
Ecommerce is the modern way of doing business and shoppers’ expectations of top-notch customer service can cause ecommerce bounce rate to increase. Therefore, the ways, as mentioned earlier can help in bringing bounce rate to a minimum.
Nevertheless, if you wish to personalize your ecommerce business by yourself, ecommerceMD can help you built a better ecommerce website and improve your chances drastically. Personalizing a website that has been developed by an external developer may prove difficult, when making personalization and changes but with the help of an ecommerce builder, you get an extra edge.
