Transformation, techniques, and tools, everything is digital and agile in the present times. Technology has changed the way things are done in business and marketing, providing smart solutions to the old problems in the relevant paradigms. Today, businesses seek modern marketing solutions that help them grow in a short period of time.
One of the elemental methods to promote your business is SMS marketing. Based on the instant texting model, it allows you to target your ideal audience, garner accurate responses, and get the word out about the exciting new launches, latest updates, recent developments about your company and enables you to build your database and tune your targeted outreach.
Do you know an average person checks their phone more than 160 times a day – that itself is one of the major reasons that SMS Marketing works wonders in growing your brand beyond your expectations. Just go where your customers are at – their inboxes. Keep dropping by where they’re present mostly all the time.
Choose a Smart way to market your business, remember you can never go wrong with SMS marketing as there are endless benefits and not a large investment involved here.
So how does it actually work and why is it the most effective marketing tool? Keep on reading to know it all.
How It Works
People consent to receive these messages from your brand and business by providing their phone numbers. And through a variety of marketing campaigns, you promote your brand according to different seasons and segments of your customers. In addition, there are eminent digital marketing agencies that provide SMS marketing services to their clients in the different niches
Why not target your customers on the move, do you know an average person checks their phone more than 160 times a day – that itself is one of the major reasons that SMS Marketing works wonders in growing your brand beyond your expectations. Just go where your customers are at – their inboxes. Keep dropping by where they’re present all the time.
Choose a Smart way to market your business, remember you can never go wrong with SMS marketing as there are endless benefits and not a large investment involved here
Texts Messages Are The Perfect Medium
It goes without saying that text messages own the best engagement rate of any other marketing medium out there. Like look at it seriously, emails can just in your inbox being unread, you can just ignore or straight up hang up the phone calls, but the text messages catch your attention the moment they’re received. Despite SMS marketing underrated and not having the spotlight it deserves, it carries the power to bring unbridled growth to your business.
They’re Easy to Subscribe/Unsubscribe
It provides an edge to your customers to opt-in and opt-out of the service whenever they feel like it. Attentive has this cool feature based upon the two-tap technology that allows your customers to opt-in to any brand’s SMS marketing service through its social media, official website, or any other linked channel. All your customers are required to send codes to your brand’s identity, and they can enter or exit from your customer’s list.
An Instant, Direct Way to Reach Your Audience
It’s one of the most direct marketing channels available that brings immediate responses from your customers. As it owns the gigantic reading rate of 97% within just 15 minutes of the delivery time, it ensures all your time-sensitive messages are received and read instantly. According to the general estimate, SMS marketing campaigns generate more than 50% of the total ROI, and even more than that if they’re combined with other marketing channels, such as email or social media marketing services.
Track The Performance
Here’s the most convenient part, with so many texting platforms available, you can manage all the campaigns, oversee all the features and alter them to your set of requirements. An automated texting platform or SMS marketing service from a trusted digital agency; settle for a method that allows you to diligently track every step of the process; execution of the campaign, delivery of the texts, opening rate, responses received and there’s more mon the list.
Integration With Other Channels
Despite SMS Marketing being a standalone channel, it owns the undeniable capability to uplift multiple marketing channels as well – like email and social media marketing. The whole integration doubles the impact of your bespoke marketing strategy. But how it can seamlessly work with other realms? For example, they can remind your ideal audience about the recent email by the brand, or check out the cool social media campaign that lately got launched on all your socials and much more can be done here.
Increase Your Customer Engagement
SMS marketing is like the ultimate lead magnets, garners customers, keeps them engaged, and guides them through the purchase funnel. It goes without saying that SMS is a powerful channel to elevate the communication level your brand has with your customers, it’s a way to get connected to your people on a deeper, intimate level and be more reachable to them. The present consumer market is already familiar with the SMS marketing tactics, all you have to do is to captivate their attention through enticing yet brief content, appealing information and a lot more can be done surrounding this idea.
You Can Personalize Them
There are so many possibilities you can personalize your text message and make your customer feel connected to you. Apart from sending all sales-related offers, you can craft a birthday message, thank you notes for your customers to show that you genuinely care about them and appreciate their trust in your business. For example, the company Banana Republic often sends their messages that have words like “Friends”, “your” and alike. In addition, they do an excellent job to get their customers to notice local events they’re taking part in.
Monitor & Improve
The whole SMS marketing execution will help build a better understanding of your customer database, how your audience responds to campaigns, and in what ways you can further improve the whole practice. Through monitoring and improving the whole process, you can drive incredible results in the form of more sales, conversions, and ROI.
In today’s fierce environment, when businesses are in neck-to-neck competition, you must go for the smart solutions that enhance your marketing game and provide you with the required edge over your competition. Implement an SMS Marketing Service and just get super impressed by the results you achieve.
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