Fast-paced digitization, novel powerful tools, and the latest updates are bringing changes in the marketing channels – and with these, SMS marketing is changing too. With its ever-increasing popularity, text message marketing is here to stay and will be one of the dominant marketing tools in the future as well.
On an average, American adult spends more than three hours per day on a smartphone.
Our inboxes remain filled with unread emails, but we do check our messages every day and immediately. So wouldn’t it be wiser to market to your customers where they’re present most of the time – their phones.
Implementing SMS Marketing gives you the fastest way to reach out to your customers and analyze their responses in the meantime. Its unrivaled applicability stems from the fact that it takes only 90 seconds for a person to read and answer the message. Due to its setup costs, instant implementation, and high conversion rate, it’s being widely adopted. SMS Marketing has got everything to scale your business potential to the maximum, and it’s in your brand’s best interest to get started now!
2021 marks the onset of the fascinating era for text messaging marketing. To help all the savvy marketers out there, we’re giving an effective agenda for the 2021 SMS Marketing Strategy in this blog. Let’s get into it!
Ultimate SMS Personalization
Your consumers engage with the messages they relate to. It’s a proven fact that marketing messages tailored for different segments of audiences manage to achieve a high conversion rate as compared to those who depict bland normality.
This highly indicates that merely shouting a sales pitch to your customers won’t do the perfect job for your business. You’re supposed to think like your customers, feel what their needs are, and build a lasting connection with them on a personal level. Then reflect that in your text marketing strategy and only then you’d be able to leverage the true benefits. In addition, utilize all the essential data of your subscribers; age, country, gender to provide them the more personalized offers, news, and more.
SMS Integration Into Cross Channel Mix
To achieve the coveted outcomes, platforms, plugins, and powerful tools need to integrate with each other and work seamlessly. Businesses and companies that have implemented SMS Marketing combined additional platforms and tools to receive the incredible benefits. As Omnichannel is all set to move forward with their customer experience strategy, it’ll greatly affect the text marketing strategies too.
You need to plan and create robust cross-channel journeys integrating SMS into them, and they’d enable you to drive bigger conversions. A lot can be done in this context, like new campaigns can be launched in the form of combined email and SMS promotions, or combined Social Media and SMS marketing.
Use Triggers in Your Text Messages
Opt for advanced targeting methods through trigger-based messages for a set of occasions. You can set series of triggers to notify your customers about the incomplete order, abandoned cart, request certain feedback, and celebrate a milestone. Moreover, you can add personalization to these messages so your customers connect to them on a more personal level and take action.
SMS for Influencer Marketing
As Influencer Marketing has increased in popularity in the past years, you must leverage its potential for SMS Marketing as well. They can contribute to the performance-based deals – means a number of sales and clicks – how? Let me tell you!
Imagine there’s this trending influencer, Chloe, who’s promoting your products and offering 15% off the collection. She tells her fans to text “CHO11” to 800800 and get a discount link. This is a shortcode that all her followers can send to a phone number and get signed up for the messaging service. In this way, you can get a record of valid phone numbers you can remarket to.
Launch AI-Enhanced Chatbots
We have started seeing so many groundbreaking features and products due to the next-age innovation of Artificial Intelligence. The series of mind-blowing developments have made technology omnipresent in many platforms, products, and services.
Speaking of which, SMS AI Chatbots increased in popularity and became a trend this year. They save a huge amount of time and persistent efforts by automating the crucial part of customer experience and providing instant answers to series of queries from the customers. You can implement the AI feature into your SMS marketing strategy this year, as this will allow you to save time. In addition, this will enable you to add a personal touch customizing all the messages, and gaining valuable interactions.
With AI Chatbots stepping into the marketing paradigm for the greater good, we’re expected to see more such advances in the near future.
Try Going from SMS to MMS
It’s the year 2021, you need to look beyond just text in your marketing strategy. Going for Multimedia Messaging Service (MMS) offers more media-rich content, enhances visual appeal and sets you free from the word count limitations. To entice your customer base visually, an MMS will work wonders in highlighting your products and services. In addition, they’re dynamic, provides you many options, and captivates the attention of your customers more quickly.
So here’s the deal, when you have got a lot to say and there’s a budget in your bank account, then opt for MMS Marketing, you’ll see amazing benefits.
Go for 10-Digit Long Codes (10DLC)
10 Digit Long Codes are used to deliver high-volume text messages by businesses and companies. It must be noted it solves the series of problems caused by the long-followed short code marketing. 10DLC plays a major role in providing the needed spam protection ensures immaculate delivery, and builds customer trust.
Continuing to evolve, SMS will become one of the top-performing marketing channels in the upcoming years. Stepping into this new era, we’d be delighted with more features, tools, and more will be achievable through text marketing.
We hope the above explanation will be of a good use in planning out your marketing agenda for this year. We bring you the needed insight and updates to grow your e-commerce business. Stay up to date on all things with eCommerceMD!
