Ecommerce is at an all-time high with an ever-increasing number of buyers and brands moving online every day. But recently many ecommerce stores are seen in new roles; there’s an ongoing trend where online shops are collaborating with the brick-and-mortar stores to deliver Online to Offline (O2O) shopping experience to all the customers. O2O caught the attention and became a hot topic last year when Amazon bought Whole Foods Market for the gigantic amount of $13.7 billion. And the reason for a major action? Amazon saw undiscovered potential to generate profits from traditional commerce channel. Because although people prefer [...]