Email marketing is a sure way to boost sales and engage with customers but only if it’s done correctly. Otherwise, you are only wasting valuable business resources. Using an effective email marketing platform because it allows a business to drive new customers along with retaining the ones you already have.
What Is the Reason for Emails Going to the “Promotions” Tab?
Google introduced the “Socials” and “Promotions” tab for Gmail in 2013 and since then their algorithm has been improving. However, as a result of that more and more marketing emails are ending up in the Promotions Tab. Businesses are being frustrated, as they are having trouble targeting people via email marketing.
Even though many companies promise to deliver direct-to-inbox emails but there’s a good chance that Google already knows these companies. Hence, Google might have already marked their emails to fall into the promotions tab directly.
Best Practices to Improve Email Marketing by Avoiding Spam:
Even though keeping your emails out of spam and in the inbox is quite a challenging task but we have managed to gather some tried-and-true practices to double your email marketing revenue by avoiding spam.
Building a Personalized Email List:
Email marketing is an essential part of every business, as it holds important information that can include new promotions, limited-time offers, coupons, order tracking, and more. No matter how much important your emails are if they are targeting the wrong audience.
Getting a shared list from third-party companies or somewhere else will do your business no good. Instead of targeting everything that moves, you might have a better chance of organically creating an email list to target a relevant audience. Although this might not be the fastest or the easiest approach but is surely the most effective one.
Using a Double Opt-In for Your Email List:
Verifying recipient registration is always a great strategy towards building a sustainable and reliable email marketing list. Providing subscribers with a double opt-in is a way of gaining consent for future emails, as they are agreeing to the terms of receiving emails.
Not only is this a way to avoid emails ending up in the promotions tab but it also creates credibility of engaging your audience. Once you have the consent of your recipients, you would be able to process marketing emails directly in their inboxes. It is a sure way of creating an efficient email marketing platform.
Email Authentication:
Authenticating your emails can be a tricky task but is absolutely worth the trouble, as it is key to verifying who you say you are to your recipients. Authenticated emails are most likely to end up directly in the inbox as compared to unauthenticated emails.
Email authentication should be carried out by the sender and is the best way to increase credibility with your targeted audience.
Manage Your Email List:
Maintaining your reputation is far better than a huge list of contacts because it determines quality over quantity. Many people would not want to receive any more emails and some might mark it as spam. It’s better to remove such participants from the list rather than compromising your integrity and reputation. However, just because your email list is shortening doesn’t mean you have to stop targeting the audience.
Avoid Email Deny List:
The email domain of your business holds your business reputation and if it begins to slip, it’s possible that you might find yourself on an email deny list. It is essential to avoid the risk of ending up on the email deny list.
The email denies list can be avoided by using a double opt-in, using real-time email address validation, and implementing a sunset policy to remove uncomforted subscribers. Monitoring your delivery rates is an effective way to get signals if you are on the email deny list.
Comply with Internet Privacy Laws:
It is important to comply with internet policy laws, even if they don’t significantly help in boosting email marketing but it is a way of ethically dealing with customers. You benefit from complying with the internet privacy laws of the government you are subject to by gaining trust and reliability with your audience.
It’s important to remember that it is obligatory to comply with these legislations. However, complying with one does not mean that you would be complying with the other as well because they have a diverse set of laws.
Establish a Functioning Email Preference Center:
A fully functioning email preference center allows your customers to control when and where to send emails. This process not only engages customers but is also an effective way to avoid email spamming. Too many emails can result in falling in spam and reducing the friction between emails is a better option.
Keep Your Content Clear and Concise:
A long and promoted email will certainly end up in the Promotions tab. Therefore, creating smart content for your email is key for better email marketing. A clear and concise email has fewer chances of going to the promotions tab and can engage customers directly in the inbox.
Use Subtle Email Marketing:
The responsibility of every business is to provide relevant content to their subscriber’s list. Using content that features outright marketing may be identified as a promotional email and go directly in the promotions tab. You can avoid this catastrophe by using subtle marketing in your content to keep it professional and promotional at the same time.
Make Good Use of Email Spam Checkers:
There are email spam checkers available on the internet that can help you eliminate spam content from your email. This also makes it easy to identify if your email is spam or not. So you would have a better chance of improving it and sending it to make sure that it lands directly in the inbox.
Conclusion:
Email marketing is one of the core strategies for every company that helps in building bringing new customers to your business along with keeping the existing ones engaged. The above-mentioned practices are proven resourceful in creating a highly functioning email marketing platform.
