There are a variety of strategies for marketing your business but none has proven to be more effective as Short Message Service *SMS) also referred to as Mobile text messages. Every business needs spreading awareness and in this era where ecommerce is a vastly growing business, the need for improving SMS marketing results is more than ever.
SMS marketing is by far one of the fastest ways to approach your audience, as a higher percentage of messages are read as compared to other techniques such as emails. Promotional or marketing messages do not cost too much and following an effective SMS marketing strategy is a great asset for any business.
How Can Your Business Benefit from SMS Marketing?
A standard SMS contains a maximum of 160 characters including spaces that can be sent and received through a mobile phone. It is without a doubt one of the best ways to communicate with your targeted audience, as an SMS doesn’t irritate people and is easily readable.
SMS marketing is without a doubt an important marketing strategy for every business, as mobile phone users are increasing rapidly, allowing businesses to spread their word. If you are looking to grow your ecommerce business, make sure to use the best ecommerce website builder where you can use SMS marketing. It would allow you to reach out to a massive audience and 75% of American’s alone receive and send messages regularly.
The greatest advantage of SMS marketing is the open-to-all nature, as any business irrespective of its size or nature can benefit from text message marketing. It is a spam-free way of getting in touch with your audience.
Ways to Improve SMS Marketing Results:
An enhanced SMS marketing strategy can improve your business significantly by bringing new customers along with retaining the ones you already have. However, some strategies need to be followed correctly to gain the most beneficial results. Here are some of the ways that will surely ignite your SMS marketing results.
Engage Your Targeted Audience:
SMS marketing may have some proven effective results but it only works on those people who are interested in your business. Therefore, it’s important to target the ones that opt-in. However, even people who opt for your messages don’t wish to get messages that look like spam.
The best way to engage your audience is by engaging people personally, as most people respond to texts that are personalized and don’t seem like a template promotional text that can be sent to the entire list.
You can use their name to engage them and people might not like receiving promotional text messages. Instead, you can send them discount codes or coupons. This will most likely engage your audience and they will surely respond to such a strategy.
An excellent and effective way to gain audience engagement is by offering them referral bonuses via text message, that will bring in new customers along with engaging the ones you have. You can also ask for a short testimonial and ratings. It will not only help you understand your business flaws and strengths but will also get you more customers, as people trust user-generated content over the brands.
Know Your Audience:
The first thing that every ecommerce business must know is the right audience to target via SMS marketing. With that being said people of ages 18 to 50 are the best candidates that read SMS and would respond to your texts.
Targeting millennials is a great way to get the best SMS marketing results, so it’s essential to understand that the 18 to 50-year-old market is the sweet spot for your marketing strategy. You can always target people from other age groups but it won’t be as effective.
Link Your SMS for Better Credibility:
Just sending plain text won’t cut it for most people, it would be better to link other forms of advertisement. You can add a link in your text that directs people to your social media, website, interesting video, or blog that you have published. It is an effective way of establishing reliability with your customers and a great way to gain customer loyalty. You can easily use a reputable ecommerce website builder to gather such advertising links and use them to your advantage.
Timing is Crucial:
Whenever you are engaging your customers via SMS marketing, it is always important to take into consideration the time. Nevertheless, figuring out the best time to text your customers depends upon the market you are targeting.
A general rule is to not message your audience after 9 pm because it would be rude to disturb people in late hours. Hence, SMS marketing after that time would result in people being irritated. Also, make sure to send messages after office hours or during lunch hours. Otherwise, you won’t get the best response from people.
Use SMS to Follow-Up on Ecommerce Sales:
Most business owners have the misconception that SMS marketing is only good until a sale has been made but that’s not it, as follow-ups after-sale is an essential part of maintaining long-term customer relationships.
You can make a great difference in gaining customer trust by timely informing people about the current status of their package. Once the package has been delivered you can also send an SMS asking for their review, as it will build customer loyalty.
Bottom Line:
The significant increase in mobile phones has provided new light for SMS marketing because users tend to respond to SMS much faster and easier as compared to emails. However, it is essential to follow the right strategies for SMS marketing, otherwise, the expected results might not be satisfying. The above-mentioned ways will surely assist in increasing your SMS marketing results.
An effective ecommerce website builder will make your marketing easier along with providing you with customizable options, as per your requirements. You also get an increasable room for functionality that can be easily managed and maintained, no matter what size your business is.
