Email marketing is an effective marketing channel with the highest revenue. Because it lets you own your contact list, get crucial data from your current customers, send personalized messages, and segment your audience according to your marketing and business goals. Email marketing is a powerful tool for business owners and marketers.
However, it can be challenging to engage with your audience and build relationships through emails. In this guide, we will walk you through everything you need to know about email marketing in 2024. You will get to know what email marketing is. Furthermore, you will also learn to create winning email marketing campaigns for your business, why email marketing is so effective, and explore tools and strategies that generate exceptional results.
Email marketing is a powerful strategy for your eCommerce business to connect with potential customers and promote your products or services effectively. You can engage and attract clientele by sending targeted messages, promotions, newsletters, or updates. This way, your company cultivates relationships with your audience, delivers personalized content, and guides customers through the buyer’s journey.
Successful email campaigns require careful segmentation, creative content creation, automation, and analysis of metrics like open rates, click-through rates, and conversions. This cost-effective channel enables your business to communicate, engage, and convert leads into loyal customers.
With its long-standing presence in digital communication, email marketing remains a cornerstone of effective marketing strategies. It offers a direct, cost-effective, yet impactful way to reach and influence your audiences in a personalized manner.
When it comes to reaching out to customers, email marketing is your go-to tool. It is simple and effective. However, did you know there are different types of marketing emails you can use? Each type serves a unique purpose, from welcoming new subscribers to enticing them with special offers. Here are four types of marketing emails for ecommerce businesses and how they can help you connect with your audience in meaningful ways.
Email marketing campaigns are versatile tools used to promote various aspects of your eCommerce business. This type of email includes special offers, new product launches, gated content such as eBooks and webinars, and overall brand awareness. Your promotional emails may be a single email or a series of messages, ranging from 3 to 10 emails sent over a period of days or weeks.
Promotional emails within your campaigns typically include a clear call-to-action (CTA), directing recipients to take a specific action, such as visiting a webpage or redeeming a coupon. For example, a CTA button might prompt readers to “Get your gift,” “Free Download Now,” or “Shop now.”
The frequency of sending promotional emails depends on your business’s sales and marketing strategy. During peak times like Black Friday, you might send multiple emails within a 24-hour period to capitalize on the heightened interest.
However, during slower periods, there may be longer intervals between campaigns to avoid overwhelming subscribers. Balancing the frequency ensures that your messages remain relevant and engaging to your audience while respecting their inbox space.
You can use an email marketing campaign as an educational medium to keep your customers, employees, and partners informed about your progress and offers. This is where information emails, also known as newsletters, come into play.
Newsletters are like friendly updates from your business. They share news, like hitting new goals or adding cool features to products. They can also include useful stuff,
like success stories or helpful tips. These emails go out regularly, maybe every week, every two weeks, or once a month. Informational emails are a great way to stay connected with people who have signed up for your emails.
Furthermore, emails are also super handy for important news. If something big happens, like a problem with your website or shipping delays, email is the best way to let everyone know. It is fast and safe, and you can make it sound as formal as you need to. So, whether it is exciting updates or important alerts, email keeps everyone in the loop.
Retention emails are key to keeping you happy and coming back for more. They are a big part of email marketing because getting a new customer is harder than keeping an old one. These emails help you stay interested in a company. They might introduce you to new stuff, give you tips on how to use what you already have, or ask for your opinion.
Sometimes, your customers might start losing interest in the emails or products they used to like. That is when your company can send reactivation emails. Retention emails are meant to get your customers interested again.
Some of the most common retention emails used by companies are as follows.
- Welcome emails
- Achievement emails
- Company events announcements, stories, and news
- Next steps emails
- How-to-use (product/services) emails
- Contest emails
- Sharing user-generated content
These emails act like a friendly nudge to remind your customers why they liked your product or service in the first place. Therefore, whether it is keeping your customers connected or rekindling their interest, retention email marketing is all about making sure your customers stay on board.
Transactional emails are like little helpers that jump into action when your customers do something, like buying something online. They are not like regular marketing emails trying to sell your products or services. Instead, you use transactional emails to ensure everything goes smoothly for your customer from placing an order to delivery or other actions.
For example, when your customer buys something, you send them an email confirming their order. Other types of transactional emails include thank-you notes, reminders to
reset your password, or nudges about items left in your online shopping cart.
Some of the most common transaction email marketing series include:
- Cart abandonment emails
- Order confirmation
- Password reset
- Product review/feedback request
- Thank you emails
Even though these emails don’t scream “marketing,” they play a big role in keeping your customers happy. Think of them as digital pats on the back, letting your customers know that you have received their request and are taking care of it.
Email marketing remains one of the most widely used communication tools for businesses to stay connected with customers, employees, and partners. Here are some statistics on why email marketing is so effective.
- The number of email users will surpass 4.6 billion by 2025.
- Your company will $42 ROI on every dollar you spend on email marketing
Email marketing is really handy because it lets you split up your audience into different groups and send them messages that match what they like or need. For example, you can send one message to people who like sports and another to those who like cooking.
This is called segmentation, which increases the probability of your customers reading your emails and buying your products. Plus, when you talk about things that matter to your customers, it shows you care about their needs. This builds trust and makes them want to keep coming back to you.
Conversely, sending personalized messages allows you to build stronger relationships with your audience and make them feel valued. This results in your eCommerce business growth and keeps customers happy.
Email marketing is an effective means of communication with your customers because it is easy to understand and can run by itself most of the time. It also helps with lots of other marketing goals, such as finding new customers, promotions, making sales, and sharing content. To make email marketing services work well, you need three main things:
An email list is a bunch of people who said it is okay for you to send them emails. To make good email campaigns, you need lots of people on your contacts list who like getting your emails. There are different ways to get people to join your list.
One simple way is to offer your customers something they like. This may include a discount or a freebie if they give you their email address. This will get more people interested in what you have to say, and they will get something cool in return.
An email service provider (ESP), similar to an email tool, is a service that manages your email list. It also assists in creating and sending automated email campaigns. You can use an eCommerce company like eCommerceMD to set up automatic replies when your audience takes certain actions, like sending a reminder if someone adds items to their cart but does not purchase them. These automatic replies make your emails feel more personal, encouraging people to read and interact with them.
Email is a great tool for reaching different business goals, such as selling more, making people know your brand better, finding and helping new customers, keeping current customers interested, and making them stick around longer.
To do it well, you need the right email list, software (like an ESP), and goals. Then, you can start. First, split your email list into groups based on who they are or what they do. Then, create emails that try to get people to do what you want them to do (like buy something). Finally, use your software to send emails and keep track of how it’s going.
Email marketing has many benefits. When your customers give you their email addresses, it is like they are giving you consent to send them emails related to your business, products, or services. It is better than just showing up without asking because it makes them more likely to pay attention and buy things.
You can talk directly to customers when they want to hear from you. Since most people check their email many times a day, they’ll probably see your message.
Email marketing can help boost sales in a few ways. For instance, you can send messages straight to customers, reminding them about products they might like. Another way is to email exclusive deals or discounts can persuade people to buy.
You can also personalize emails to individual interests. This way, customers are more likely to engage and make purchases. Remember to remind your customers about items left in their cart can encourage them to complete their purchases.
Asking for reviews or feedback can improve products and build trust, leading to more sales. Overall, email marketing keeps your brand top-of-mind and encourages repeat purchases.
Email marketing helps make more people aware of your brand. You can send emails regularly to keep your brand in customers’ minds. Emails may include useful or interesting content related to your brand, making people more likely to remember you.
Always remember to incorporate your brand elements, including brand colors, logos, and designs, in emails. This will help reinforce your brand’s image. You must also encourage recipients to share your emails on social media can expose your brand to new audiences. Overall, email marketing services keeps your brand visible and memorable to more people.
Email marketing strengthens customer loyalty by maintaining regular communication and providing value. When you send personalized messages tailored to your customers’ interests and needs, you show them that you understand and care about them.
You can offer exclusive discounts or rewards through email. This will encourage repeat purchases and foster a sense of appreciation. Additionally, you must ask your customers for feedback or reviews to show that you value their opinions, strengthening the bond between your brand and the customer.
You must aim to engage with customers through email consistently, and you build trust and loyalty over time, ensuring they continue to choose your brand over competitors.
Email marketing is scalable because it allows your business to reach a large audience with minimal effort and cost. Automated email marketing tools enable you to send personalized messages to thousands of subscribers simultaneously.
This scalability means you can easily expand your reach as your business grows without significant increases in resources. Additionally, email marketing provides measurable results, allowing you to track open rates, click-through rates, and conversions.
It also enables segmentation, ensuring that messages are tailored to specific audiences, maximizing engagement. Overall, the scalability of email marketing offers businesses the ability to efficiently connect with a wide audience while driving engagement, conversions, and growth.
From engaging newsletters to irresistible promotional campaigns, many companies captivate audiences and drive results through email. Whether you are seeking creative ideas or practical strategies, here are two of the most effective examples that showcase the power of email marketing in action. Continue reading to see how you can elevate your own email campaigns and connect with customers effectively.
Subject: Feeling Low on Wellness?
In this email, the brand smartly used colors to catch your eye. The warm colors make you feel cozy and comfortable, which fits well with their brand vibe. Plus, they sent it just when you might be running out of the wellness tonic.
They know how long it takes for people to finish the product, so they timed the email perfectly. This shows they understand their customers and care about making sure they have what they need. It is a clever way to sell their product without being pushy like other companies.
Subject: Easy Website Building with Bluehost’s New Website Builder!
Bluehost, a trusted hosting service, just launched its latest feature, and they want to make sure you know about it.
Their email grabs your attention with a great design and highlights all the cool things you can do with the new Website Builder. Plus, they keep things simple for folks who might not be super tech-savvy. This means everyone can understand how it works and why it’s great.
By making their email visually appealing and easy to understand, Bluehost stands out from other companies. They show they care about their customers and want to make things as easy as possible for them. It’s a smart move that helps them stay ahead in the hosting game.
Sending marketing emails is essential for reaching and engaging with your audience. Whether you are an eCommerce seller promoting products, sharing updates, or nurturing leads, knowing how to craft and send effective emails is key.
Let us explore the fundamentals of sending marketing emails, providing valuable insights and practical tips to help you connect with your audience and effectively achieve your marketing goals.
Using email segmentation offers several benefits that can enhance your marketing efforts. Firstly, it allows you to tailor your messages to specific groups of subscribers based on their interests, demographics, or behaviors.
This personalization increases the relevance of your emails, making recipients more likely to engage with your content and take action. Additionally, segmentation helps you avoid sending irrelevant emails to subscribers, reducing the risk of them unsubscribing or marking your emails as spam.
You can send targeted messages to improve the overall effectiveness of your email campaigns, leading to higher open rates, click-through rates, and conversions. Email segmentation empowers you to deliver more personalized and meaningful experiences to your subscribers, ultimately strengthening your relationships with them and driving better results for your business.
A/B testing in email marketing offers several benefits to help you improve the effectiveness of your eCommerce email campaigns. Firstly, it allows you to experiment with different elements of your emails, such as subject lines, content, or call-to-action buttons, to identify what resonates best with your audience.
You can compare the performance of two variations (A and B) and gather valuable insights into what drives higher engagement and conversions. This data-driven approach enables you to make informed decisions and optimize your email strategy for better results over time.
Additionally, A/B testing helps you understand your audience’s preferences and behaviors more accurately, leading to more targeted and effective communication. Make sure to run A/B testing and refine your emails continuously.
This will allow you to better align your messaging and design with your subscribers’ needs and preferences. Your business will experience higher email-open rates, click-through rates, and overall campaign success.
Analyzing your email marketing campaigns offers several benefits to help you understand their performance and make data-driven decisions. Firstly, it provides insights into key metrics such as open rates, click-through rates, and conversions, allowing you to gauge the effectiveness of your campaigns.
You can use this analysis to identify what works well and what needs improvement, and optimize future campaigns for better results.
Campaign analysis also helps you understand your audience better by tracking their engagement and behavior patterns. This knowledge enables you to segment your audience more effectively and tailor your messaging to their preferences, increasing the relevance and impact of your emails.
Furthermore, analyzing campaign data allows you to identify trends and patterns over time, helping you refine your overall email marketing strategy for long-term success.
Setting Key Performance Indicators (KPIs) in email marketing helps you measure success and achieve your goals. Doing so provides clarity on what you want to accomplish with your email campaigns, whether it is increasing sales, growing your subscriber list, or improving engagement.
By defining specific KPIs such as open rates, click-through rates, and conversion rates, you can track your progress towards these goals and identify areas for improvement. This data-driven approach enables you to make informed decisions and optimize your email strategy for better results over time.
Additionally, setting KPIs helps you prioritize your efforts and focus on what matters most to your business. It also provides a benchmark for evaluating the performance of individual campaigns and comparing it against industry standards or past performance.
Email optimization is key to getting the best Return on Investment (ROI) for your email marketing efforts. You must refine and improve your email campaigns to maximize the impact of each email sent. This includes optimizing various elements such as subject lines, content, design, and timing to increase open rates, click-through rates, and conversions.
Furthermore, segmenting your audience and personalizing your emails based on their preferences and behavior can enhance engagement and drive higher ROI. Additionally, testing different variations of your emails through A/B testing allows you to identify what resonates best with your audience and refine your strategy accordingly.
Email optimization also makes certain that your emails are relevant, compelling, and effective, ultimately leading to higher returns on your investment in email marketing.
Using email marketing report templates offers several benefits for analyzing and communicating the performance of your email campaigns effectively. It saves you time and effort by providing a structured framework for organizing and presenting your campaign data. This allows you to quickly generate comprehensive reports without starting from scratch each time.
Additionally, email marketing report templates ensure consistency in reporting across different campaigns and time periods, making it easier to track progress and identify trends over time. A template enables you to follow a standard format and metrics to facilitate better comparison and analysis of campaign performance.
Furthermore, report templates help you communicate key insights and recommendations to stakeholders more clearly and efficiently. Whether it is sharing results with your team or presenting findings to management, using a template streamlines the process and ensures that important information is conveyed effectively.
Therefore, email marketing report templates help you save time, improve consistency, and communicate insights more effectively, ultimately enhancing the impact of your email marketing efforts.
Want to ace email marketing? Start with a solid strategy. A successful email marketing strategy has various elements, including knowing your audience, creating engaging content, creating exciting offers, and more. In this section, you will learn about the best email strategies for success in 2024.
Building your email list may seem slow, especially at the start. You might be tempted to buy a list, but trust me—it’s not a good idea. Here’s why:
- Sending emails without permission breaks the law, like GDPR.
- People might mark your emails as spam, hurting your reputation.
- Email services may refuse to work with you if you use bought lists.
Therefore, do not buy email lists. Grow your contact list naturally, even if it takes time. In the end, you will reap better results for your email marketing campaign.
As you know, “opt-in” means how your customers sign up. In email marketing, there are two types:
Single opt-in
In a single opt-in form, your customer joins the list once they fill out the form.
Double opt-in
In the doubt opt-in signup, after signing up, your customers receive a confirmation email. They must click the link to finish signing up. If they do not click the link, they will not be able to receive your emails.
Double opt-in might seem like more work, but it is crucial. It helps your emails get delivered. Double opt-in stops wrong email addresses from bouncing. It also avoids spam traps and shows you have permission to email them. This is important, especially for laws like GDPR. For a more authentic email list, you must choose double opt-in.
As your email list grows, it is natural to have different types of people on it. Segmentation means splitting your list into smaller categories or groups based on similarities in attributes. This helps you send emails that are more interesting to each group. Usually, you divide lists by things like age, where your customers live, and what they have bought before.
It is also useful to know how interested your subscribers are in your emails. A CRM database helps with this. It keeps track of your contacts and what they like. To start segmenting, ask new subscribers what they want to hear about when they sign up.
You know how nice it feels when a brand remembers your name or pays attention to what you like. It makes you feel special, right? Well, the same goes for email marketing. Personalizing emails is super important for connecting with customers. Here are some easy ideas:
- Use customers’ name in the subject line and email.
- Think about customers’ time zone when sending emails.
- Split your contacts into groups for more relevant messages.
- Send emails based on what they do on your website.
- Celebrate their achievements with special emails.
- Recommend products your customers might like.
Studies show that personalization is a big deal for customers. So, keep it personal and keep them happy!
Are you unsure which subject line to choose? Do not know what your audience will like? A/B testing is here to help. It’s a smart way to improve the number of customers who open and click your emails.
Try different subject lines, content styles, and buttons. Then, see which ones work best. Use that information to improve your emails. Testing helps you understand what your audience wants so you can deliver it.
For email marketers like you, getting your emails into inboxes is super important. That is what we call email deliverability. When things go smoothly, your email dodges the spam filters and lands right where it’s supposed to.
However, if deliverability is subpar, your email might end up in the spam folder or even get blocked by the internet service provider. While tech stuff plays a big role, there are things you can do to help. Here are some tips for you.
- Keep your subject line friendly, not spammy.
- Clean up your email list regularly.
- Only email customers who have asked(subscribed) for it.
- Always give customers/people an easy way out with an unsubscribe link. It is their right under GDPR rules.
To keep your email delivery smooth and boost engagement, make sure your list is current. Notice anyone who’s gone silent?
If your customers/recipients have not opened your emails in six months, try a reactivation campaign or ask them to opt in again. Maybe you will catch their interest once more. If they are still quiet, it might be time to say goodbye. Deleting inactive subscribers might sting, but it’s good for your long-term email health.
Make sure that unsubscribing is simple with a clear button. When folks struggle to leave, they might tag you as spam. If you are using an email service, you must enable the option that allows users to unsubscribe from the mailing list. A decent unsubscribe rate is 0.5 or lower.
Understanding email marketing metrics helps you refine your strategy for better future campaigns. Most email service providers (ESPs) offer analytics dashboards with these key metrics
- Open rate: Shows the percentage of people who opened your email.
- Click-through rate: Measures the percentage of people who clicked on a link in your email.
- Unsubscribe rate: Indicates the percentage of people who opted out of receiving your emails.
- Bounce rate: Reflects the percentage of emails that couldn’t be delivered.
- Soft bounces are usually temporary issues.
- Hard bounces indicate permanent problems, like inactive email addresses.
Reviewing these metrics helps you fine-tune your approach for more effective email marketing.
It’s crucial to understand data protection rules, as they can vary by region. Take a moment to familiarize yourself with the guidelines and laws applicable to your area. While Email Service Providers (ESPs) often assist in complying with many regulations, it’s wise to stay informed for added security.
In the USA, there is the CAN-SPAM Act, which outlines rules for commercial email messages. In Europe, you have the GDPR (General Data Protection Regulation), which governs the handling of personal data and email communication.
You must stay informed and adhere to these regulations, ensuring your email marketing efforts are effective and lawful.
Once you are comfortable, use email automation to boost your business growth. Autoresponders are the easiest way to start. They send personalized emails automatically based on where your customers are in their journey.
This means you can keep in touch without needing to hit “send” every time. The welcome email is a popular example of an autoresponder, such as Active Campaign. Most email services offer this feature, making it simple to set up. With automation, you can reach your customers at the right time, even when you are not there to do it yourself.
To execute all the best email marketing strategies without any hassle, email marketing tools are your best friends. In this section, you will learn about the seven most popular email marketing tools in 2024 to help you automate your email marketing campaigns for each segment of your customers.
SendGrid is a powerful email marketing tool known for its reliability and scalability. It offers features such as email automation, customizable templates, and detailed analytics to track your campaigns’ performance.
With SendGrid, you can reach your audience effectively and ensure your emails land in their inboxes. Its user-friendly interface makes it easy to create and send professional-looking emails without any coding knowledge. Plus, it provides robust deliverability, ensuring your messages reach their destination without getting lost in spam folders.
Mailchimp is a popular email marketing platform for businesses of all sizes. It offers a range of features, including email automation, audience segmentation, and A/B testing. With Mailchimp’s drag-and-drop editor, you can easily design beautiful emails that resonate with your audience.
It also provides detailed reports to track your campaign’s success and optimize future strategies. Mailchimp’s free plan makes it accessible to small businesses, while its advanced features cater to larger enterprises. Overall, Mailchimp is a versatile tool that helps you engage with your subscribers and grow your business.
Active Campaign is an all-in-one email marketing platform that goes beyond traditional email marketing. It offers email automation, CRM, and sales automation features to help you streamline your marketing efforts.
With ActiveCampaign, you can create personalized customer journeys based on their interactions with your emails and website. Its robust CRM functionality allows you to manage your contacts effectively and track their interactions with your brand. Additionally, ActiveCampaign provides powerful reporting and analytics tools to measure the impact of your campaigns and make data-driven decisions.
Whether you are a small business or a large enterprise, ActiveCampaign offers the tools you need to succeed in email marketing and beyond.
ConvertKit is an email marketing platform designed specifically for creators, bloggers, and small businesses. It focuses on simplicity and functionality, offering features like customizable email templates, automation workflows, and subscriber tagging. With ConvertKit, you can easily segment your audience based on their interests and behavior, allowing for highly
targeted email campaigns.
Its visual automation builder makes it easy to create complex email sequences without any technical expertise. ConvertKit also provides detailed analytics to track your campaign’s performance and optimize your strategies for better results. Overall, ConvertKit is an ideal choice for content creators looking to build and nurture their audience through email marketing.
Get Response is a comprehensive email marketing platform that offers a wide range of features to help businesses grow their audience and increase revenue. It provides tools for email marketing, landing page creation, webinar hosting, and more.
It allows you to create beautiful, responsive emails using its drag-and-drop editor and access a library of professionally designed templates. It also offers advanced automation features, allowing you to set up complex workflows to engage with your subscribers at every stage of the customer journey.
Get Response’s robust analytics dashboard provides valuable insights into your campaign performance, helping you make data-driven decisions to optimize your marketing efforts.
Campaign Monitor is an easy-to-use email marketing platform that empowers businesses to create and send stunning emails that drive results. It offers a variety of features, including a drag-and-drop email builder, automation workflows, and segmentation tools.
This tool has the option for you to personalize your emails based on subscriber data, behavior, and preferences to deliver targeted messages that resonate with your audience. Its advanced analytics provide real-time insights into your campaign performance, allowing you to track opens, clicks, and conversions.
AWeber is a popular email marketing platform trusted by over 1 million small businesses worldwide. It offers a wide range of features, including email automation, drag-and-drop email builder, and subscriber segmentation. Create professional-looking emails that engage your audience and drive conversions.
Its automation features allow you to set up personalized email sequences based on subscriber actions and behavior, helping you nurture leads and build lasting relationships with your audience.
AWeber’s extensive library of templates and integrations makes it easy to customize your emails and streamline your workflow. Its robust analytics also provide valuable insights into your campaign performance, allowing you to optimize your strategies for maximum impact.
If you wish to master email marketing, here are the three most basic steps to do email marketing for your business for any purpose.
This is where you gather the email addresses of people who want to hear from you. But remember, it’s not just about quantity; quality matters too. You want people who are genuinely interested in what you have to offer.
Start by creating opportunities for visitors to subscribe to your website. You can do this by adding a signup form or a popup that asks for their email address. Offer something valuable in exchange, like a discount or exclusive content, to entice them to sign up.
Another way to build your list is by collecting email addresses at events or trade shows. Have a signup sheet or a tablet where people can enter their information. Remember to always get permission before adding someone to your list. Sending emails to people who haven’t opted in could get you marked as spam, which is bad for your reputation.
Building your email list takes time and effort, but it’s worth it in the long run. A strong list of engaged subscribers can be one of your most valuable marketing assets.
Now that you have your email list sorted, it is time for step two: providing awesome content. This is where you create emails that your subscribers will actually want to read. Think about what they’re interested in and how you can help or entertain them.
Start by crafting engaging subject lines that grab attention. Make it clear what your email is about and why your customers should open it. Once your customers are in, keep their interest with valuable content. This could include anything from helpful tips and how-to guides to exclusive offers and promotions.
Remember to keep your emails short and sweet. Nobody wants to read a novel in their inbox. Use visuals like images and videos to break up the text and make your emails more visually appealing.
Remember to personalize your content whenever possible. Address your subscribers by name and segment your list so you can send them content relevant to their interests.
Provide great content to keep your subscribers engaged and coming back for more. And that is what email marketing is all about—building relationships and turning subscribers into loyal customers.
In this step, it is time to analyze the numbers and refine your strategy. Analytics are like your email marketing report card. They tell you how well your emails are performing and where you can improve.
Look at metrics like open rates, click-through rates, and conversion rates to see what’s working and what’s not. Use this information to tweak your subject lines and content and send times for better results.
Segmentation is the process of dividing your email list into smaller groups based on shared characteristics. This allows you to send more targeted and relevant emails to each segment. For example, you could segment your list based on demographics, purchase history, or engagement level.
You can analyze your data to segment your list and send more personalized emails that resonate with your subscribers. This leads to higher open rates, click-through rates, and, ultimately, more conversions. Keep experimenting and refining your approach to see continued success in your email marketing efforts.
